Blogging Best Practices - Lessons Discovered

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A penalty from Google means your search engine ranking will be affected.  Stay on Googles great side.  Its also very important to compose content relevant to your business.  You might entice an audience but maybe not the ideal audience to your website, Should you compose a post on something that doesnt pertain to your business. Publish Unique Content Some business owners fall prey to using niche advertising company or a service post and to write content.  While thats do your research to ensure the content you're getting is not also printed on another blog.  A simple way is to conduct a search of this first paragraph of any content that you purchase from business or a writer. Should you arent able to outsource your own blog posts, check out this post on how to write original content.    Write Regularly A scenario seen with business blogging is that business owners start then stop after a short time period and writing.  Maintain an editorial calendar and adhere to a schedule for blogging. Its important to recognize that there's basically no limit to the quantity of blogging you're doing Even though you ought to aim to blog for a minimum.  A blog that hasnt been updated in a few years may lead individuals that stumble across it to think that the company is inactive as well. You can become the thought leader in your business Should you write about something enough in your blog.  Not every post needs to be award-worthy, while thought leadership is important.  Listed below are 130 ideas company blog themes which you may use all year long.    Break Up the Text No one likes to see a block of text.

 

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If your blog article is a listing of tips or must-dos, name your article.  Stumbling upon a blog article with 7 business blogging best practices introduced in a numbered list is more appealing to readers compared to a long post with apparently no organization.  Long blocks of text may bully readers . By breaking blog posts up into digestible pieces of info, speed bounces.    Use Pictures Another way to break text up would be by adding pictures in articles.  Pictures and graphics are visually attractive and keep readers interested.  Returning to the example in the first point, youre and if youre writing a blog post about a award your restaurant received using targeted key words for this , definitely include images of this award in the site article!  Post images of this award ceremony or a party to celebrate the winners. If you dont have any images to include, use a stock photograph that is free instead of not adding any image at all.  Remember also that properly tagging your images with keywords can help boost the SEO of this post to which they belong.  Google cannot read images, but it can read the alt text (text alternative). Images have the potential to position on Google in a picture search.  Learn more here.   Establish Dont expect website success.  Results will take time.  Business blogs can help convert visitors into leads almost immediately because they allow a business owner to display their knowledge and expertise in the industry. This doesnt imply that blogging isnt right or working for you.   Follow these practices for your blog and you need to see success!  For help getting started with business blogging, download our free guide under: This post was published July 29, 2015 and updated.

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You know that writing blog articles is half the battle Should you use blogging to promote your company.  Understanding how to title them, share them and if to post them may make all the difference sharedor ignored, commented on and read.  The Colossal Content Marketing Report recently analyzed 1.16 million posts from 4,618 sites by publishers including content marketers, individuals and media companies. When Should You Post If youre posting only on weekdays, for example 87% of the posts in the analysis, you might want to rethink your plan.  Websites posted on weekends actually got more social shares on average.  Saturdays were the top day for sharing: Although only 6.3percent of articles in the analysis were published on Saturdays, these posts got 18 percent of social shares. To 6 Eastern time), most involvement with and societal sharing of posts happened after hoursfrom 9 p.m. to midnight Eastern, with a big spike from 10 to 11 p.m. Takeaway: Try scheduling some posts for sharing or weekends posts on social media afterwards at night instead of during business hours. Once post titles went past 60 characters, however, social sharing dropped drastically.  Should you ask a question in your post names research says Yeswhile 95 percent of blog post titles didnt include a question mark, those that did received nearly two times as many shares as the typical.  Keep in mind, though, that articles with two or more question marks had the smallest quantity of shares. Takeaway: If you title blog posts, start looking for a middle ground.  Questions spark curiosity, but dont go overboard.  By using exclamation points and dont capitalize like a teenaged woman.  

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Want more tips to market your business Register for your Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you remark on our posts, to ask questions regarding internet marketing, get to know small business owners and receive special offers from our spouses on business services. Word Press has been around for a while and is a CMS capable of building about any type of Website you'd want.  With that said, Word Press began as a trading platform.  A tremendous amount has increased since its inception, but you can see many of its early influences still exist. Theyre typically only a part of this Word Press website as whole, while Word Press websites contain sites.  Websites are added on so often that they are almost regarded as an afterthought when it comes time to set them in.  While we recommend a blog for most sites, we also need to caution folks about using blogs or slapping them too hastily. Belowwe look at some criteria and tips to ensure your Word Press blog is a source which we want to read.  If youre likely to read the entire article based on its ease of studying readability Determines Retention When you look at a post, you can tell. Unless that content is completely amazing, we generally dont remain on those pages for more than a couple paragraphs, if that!  Its isnt combating with your layout to read the report when putting together your site.  Below are few tips to keep your site legibility in order: Use fonts.